About CredoIQ

For centuries, the evolution of mass media has played a decisive role in determining political outcomes while presenting opportunities for pro and anti-democracy actors. From dominant newspapers to the rise of radio and broadcast TV, those who embraced new communication mediums often wielded significant power and influence for decades to come.

As social media becomes the dominant source of news worldwide, the old playbook on measuring & shaping public opinion does not work anymore. We are entering an information environment where political influence and attention has fragmented across hundreds of thousands of creators bringing rise to a new playbook that hinges on having visibility into what content reaches what audience on what platform.

Navigating social media's landscape of news discourse has become increasingly complex. Mapping and harnessing the myriad political networks that make up online communities presents an unprecedented challenge. Simultaneously, persuasive misinformation & disinformation spreads undetected funded by highly-coordinated efforts.

We are turning this tangled web of social media data into actionable intelligence that brings clarity to the drivers of political discourse in real-time.

Our mission is to put this intelligence in the hands of pro-democracy forces to help them thrive in this modern, political battlefield and overpower the efforts of anti-democracy actors.

Ben Darr
Founder