About CredoIQ
We enable pro-democracy forces to analyze & leverage real-time political conversations on social media.
Our free research platform is the tip of the iceberg. Learn about CredoIQ Pro here.
For centuries, the evolution of mass media has played a decisive role in determining political outcomes while presenting opportunities for pro and anti-democracy actors. From dominant newspapers to the rise of radio and broadcast TV, those who embraced new communication mediums often wielded significant power and influence for decades to come.
As social media becomes the primary source of news for a significant demographic of Americans, the old playbook on shaping opinion does not work anymore. We are entering an environment where political influence and attention has fragmented across thousands of creators bringing rise to a new playbook that hinges on having visibility into what content reaches what audience on what platform.
Navigating social media's landscape of political discourse has become increasingly complex. Mapping and harnessing the myriad political networks that make up online communities presents an unprecedented challenge. Simultaneously, persuasive political disinformation often spreads uncontested or even undetected.
We are turning this tangled web of social media data into actionable intelligence that brings clarity to political discourse in real-time.
Our mission is to put this intelligence in the hands of pro-democracy forces to help them thrive in this modern, political battlefield and overpower the efforts of anti-democracy actors.
Ben Darr Founder