About CredoIQ

For centuries, the evolution of mass media has played a decisive role in determining consumer sentiment across politics, equities and financial markets. From dominant newspapers to the rise of radio and broadcast TV, those who comprehend new communication mediums have front-run consumer trends.

As algorithm-based social media becomes the dominant source of news & entertainment worldwide, the old playbook on measuring public opinion does not work anymore. We are in an information environment where influence and attention has fragmented across hundreds of thousands of creators bringing rise to a new playbook that hinges on having visibility into what content algorithms are pushing in real-time.

Navigating social media's landscape of discourse has become increasingly complex. Mapping and harnessing the myriad networks that make up online communities presents an unprecedented challenge.

We are turning this tangled web of social media data into actionable intelligence that brings clarity to the drivers of consumer sentiment in real-time.

Ben Darr
Founder